Initial Idea

The main storyline behind it is that the main protagonist and the singer will be relaxing when they get a text telling them that they have a gig in Croydon. They then rush down there with all the equipment and set up and play the gig. At the end they find out that they aren't actually playing to anyone but enjoy it anyway.


To try and fulfil the conventions of typical dubstep videos I will need to have a live crowd. However, this will obviously be difficult and so to get around it I will still follow the conventions of live performance, however at the end of the video the house lights will be brought up and he will be playing to no one, symbolising the fact that everyone has to start somewhere and that eventually you can make it if you try. Also, it shows that despite this he is still having a good time and that sometimes music can just be all you need to have fun.


The way that I plan to add humour into the video is that when he looks into the crowd and sees that there is no one there, there can be a cleaner cleaning the floor. There is a breakdown section of the song which can be used as the two look at each other, but then it drops again and at this point the cleaner will start to dance and the DJ will carry on like usual. This will be quite humorous because he will be playing to one person at a gig, but he still doesn't care and carries on anyway.


I believe that due to my experience as a DJ I can produce a realistic visual experience that the audience will believe as a real gig. I have the equipment available to me and so it should be able to look very professional. It will need to be planned well, and I plan to do a detailed thorough shot by shot to ensure that I have the correct footage and that I have enough footage to produce the music video.


My one concern at the moment is that it will be likely to have fast cuts and edits between shots, and so for a 4 minute long video I will need quite a lot of footage. However, I think if I plan it correctly I will be able to record enough so that I can fill any gaps that may occur.

My Song Choice: Modestep - Feel Good

Modestep are a live dubstep band from London that initially formed in 2010. It is made up of Josh Friend, Tony Friend, Matthew Curtis and Nick Tsang. They are currently signed to Polydor and Interscope. Their debut single was called 'Feel Good' and was initially released in early January. It peaked at 38 on the UK charts and managed to get to 6 in the Dance charts. They have been supported by Radio 1 which has offered them much publicity and who have also in return done various live lounges. They are currently working on their album "Evolution Theory" which is set to be released in 2012. 

Song:

Name: Feel Good
Artist: Modestep
Writers: Josh Friend, Tony Friend, Matthew Curtis and Nick Tsang
Original Release Date: 7 Feb 2011
Label: UKF Music
Copyright: 2011 AEI Music

I chose this song because although it is still dubstep, it has vocals which can be performed alongside the DJ. This will mean that there can be a performance element to it as well. Also, I have listened to it quite a lot and so know the structure and the timings of the song well. This should help me to better visualise and plan the music video going forward. I have watched a lot of dubstep videos and so this was one of the reasons why I wanted to make a dubstep video because I already had prior experience meaning I could produce a video more fitting to the genre.