Magazine Advert Research

After conducting my research into the Digipacks I then needed to move on and research the adverts that accompany digipacks. Looking at lots of different examples one of the main themes that becomes evident is that they are often very simple and do not want to confuse the audience with lots of text but instead just show the album cover and necessary information.

One of the reasons that they concentrate on what the album looks like is because it is an advert and therefore impossible to listen to the album, persuasion is needed to ensure people who wouldn't usually buy it do so. However, most people will often be happy to buy an album but simply do not know about it. This is the main reason that print adverts are used - to inform the reader that there is an album.

This therefore explains the simplicity, often using shots of the artist and places where you can get further information if you want to find out more. The fact that the album cover is often the same as the poster helps the audience to know what the album looks like and makes it easier for them to recognize if they have already seen it before.

Below are a few examples which use these common factors:

Magazine advert for Cee Lo Green's Lady Killer Album

The album front cover for Cee Lo Greens Lady Killer Album

Looking at the two we can see that it does abide by the characteristics we have identified. It is a simple but effective title and shows the artist making it obvious who the disc is of, and also it allows the audience to link the name and the face together if they hadn't already realised. We can see straight away that the image is exactly the same and that the text has just been altered slightly. This demonstrates the fact that most posters use the same image as the digipack because then they can both compliment each other.

Another example which is extremely similar is Jessie J's album, Who You Are.

Magazine advert for Jessie J's Who You Are Album

CD cover for Jessie J's Who You Are Album

In conclusion there are several common themes which most posters abide by: 

1. There is some sort of link between the poster and the digipack - often use the same image. 
2. Keep it simple
3. Sticks to a colour scheme
4. Little Text - only bare necessities
5. Lots of the artist